Oru Kayak — Foldable Kayak Lifestyle Campaign

This commercial project for Oru Kayak was built around a simple idea: with Oru, the adventure starts before you ever reach the water.

The brand’s unique origami-inspired design means the storage, transportation, and assembly of the kayak are just as important to the story as the paddling itself. My role was to create a visual package that captured that full product experience, from compact carry and setup to lifestyle-driven moments on the water.

Deliverables included two vertical videos and a curated set of approximately 20 final images, giving the brand a versatile content package for social media, web, paid campaigns, and product storytelling.