Case study structure

1. Headline
   Growing Brian Head Resort’s Instagram from 0 to nearly 28K followers
   I’d use “nearly 28K” if that’s the final number you can confirm. Otherwise, “27K+ followers in about 18 months” is already a strong result.

2. The challenge
   Brian Head’s Instagram was starting from zero. I needed to give people a reason to follow along and keep guests up to date on what was happening around the resort.

3. The approach
   I built a steady rhythm of content, including two Reels a week during the 2022–23 season. I focused on timely updates, stories from around the mountain, and a consistent voice for the resort.

4. The work
   I made photo, video, and graphic content about powder days, terrain parks, events, and behind-the-scenes resort operations. I worked with teams like ski patrol, snow safety, and mountain operations to find stories and share them when they mattered.

5. The standout example: avalanche mitigation
   I filmed a Reel about avalanche mitigation during Utah’s record winter. We gave SnowBrains permission to share it, and it became one of their most-viewed Reels. It’s a good example of a behind-the-scenes resort story reaching people beyond Brian Head’s own audience. I’d frame it as a standout from the bigger effort, with the follower growth coming from consistent content over time.

6. The results and what they show
   The main result was growing the account from zero to nearly 28K followers in about 18 months. The work also gave Brian Head a steady stream of photo and video content for its other marketing. If you have them, add reach, engagement, Reel views, or profile visits to show more of how the content performed.