Galena Mountain Project - Case Study

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Galena Mountain Project — Brand Photography & Video

Lifestyle photography and product videos for an outdoor apparel brand.

The project

I partnered with Galena Mountain Project on several creative projects, including a fall lifestyle photography campaign and product videos. The goal was to showcase Galena's apparel in outdoor settings while creating content for its marketing and wholesale efforts.

How the content supported Galena

The photography provided Galena with images for its website, product pages, social media, paid advertising, and newsletters. The videos highlighted product features and supported the brand's efforts to expand into more retail stores across Colorado.

The result

A collection of photography and video assets that gave Galena versatile content for its marketing, from lifestyle imagery to product-focused videos for wholesale outreach.

The approach

For the fall campaign, Galena sent me a box of apparel, and I planned several shoots featuring climbing, trail running, mountain biking, and outdoor lifestyle photography.

For the video projects, I created educational explainers and commercial-style videos showcasing the products' features and outdoor use.

The deliverables

Photography

  • Fall lifestyle and product photography

  • Edited images for web, social, advertising, and newsletters

Video

  • Product explainer videos

  • Commercial-style product videos

  • Video assets for wholesale marketing efforts

250930 - Maple Canyon - Web Res - 2.jpg
Close-up of a person wearing a purple hooded jacket with a mountain patch labeled 'Galena', holding climbing gear and a rope, outdoors in a natural setting.
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A person wearing a black helmet and a patterned red and white shirt is riding a mountain bike on a dirt trail. The background features a blurred landscape of trees and foliage, indicating motion and speed.
A person riding a mountain bike on a dirt trail with a scenic landscape of mountains, lake, and city in the background, during daytime.
A person riding a mountain bike on a dirt trail in a mountainous landscape with dry grass and green shrubbery, mountains in the background, during daytime.
Close-up of a runner's legs and shoes in motion on a trail covered with fallen leaves during fall.
A folded button-up shirt with a gray and black pattern, placed on autumn leaves, with a blue ionized surface.
A man wearing a pink and white patterned outdoor cap with a
A person wearing a helmet and harness is swinging on a rope in the desert landscape, with the shadow of their swing projected onto a red rock face behind them.
A person climbing on a rock formation at sunset with a scenic desert landscape in the background.
A person wearing a white and blue dinosaur-patterned cap outdoors during sunset or sunrise, with ocean and sky in the background.