Galena Mountain Project

Outdoor Apparel | Photography & Video Production

OVERVIEW

I partnered with Galena Mountain Project to create lifestyle photography and product videos for its fall campaign. Galena sent me a collection of apparel, and I planned and coordinated multiple shoots featuring climbing, trail running, mountain biking, and everyday outdoor adventures.

GOAL

Create authentic outdoor imagery that showcases Galena's products in use while building a versatile content library for its marketing. The video projects also aimed to highlight product features and support the brand's expansion into Colorado retail stores.

SCOPE

  • Creative planning and shoot coordination

  • Outdoor lifestyle and product photography

  • Product explainer videos

  • Commercial-style product videos

  • Photo and video editing

  • Marketing-ready content delivery

OUTCOME

The campaign provided Galena with a collection of photography and video assets used across its website, product pages, social media, paid advertising, and email newsletters. The product videos also supported the brand's wholesale outreach, helping introduce its products to potential retail partners across Colorado.

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Close-up of a person wearing a purple hooded jacket with a mountain patch labeled 'Galena', holding climbing gear and a rope, outdoors in a natural setting.
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A person wearing a black helmet and a patterned red and white shirt is riding a mountain bike on a dirt trail. The background features a blurred landscape of trees and foliage, indicating motion and speed.
A person riding a mountain bike on a dirt trail with a scenic landscape of mountains, lake, and city in the background, during daytime.
A person riding a mountain bike on a dirt trail in a mountainous landscape with dry grass and green shrubbery, mountains in the background, during daytime.
Close-up of a runner's legs and shoes in motion on a trail covered with fallen leaves during fall.
A folded button-up shirt with a gray and black pattern, placed on autumn leaves, with a blue ionized surface.
A man wearing a pink and white patterned outdoor cap with a
A person wearing a helmet and harness is swinging on a rope in the desert landscape, with the shadow of their swing projected onto a red rock face behind them.
A person climbing on a rock formation at sunset with a scenic desert landscape in the background.
A person wearing a white and blue dinosaur-patterned cap outdoors during sunset or sunrise, with ocean and sky in the background.