Oru Kayak Case Study
Oru Kayak — Landscape Collection Launch
A launch content package showing the adventure from carry to water.
The project
Oru Kayak wanted lifestyle content for the Inlet Sport, a compact folding kayak in its Landscape Collection. Because the kayak’s origami-inspired design is central to the product, the story needed to show more than paddling: how the boat travels, unfolds, and fits into an outdoor adventure.
How the content supported Oru
The finished package gave Oru a set of launch-ready assets in both photo and video formats. It made the Inlet Sport’s portability easier to understand by showing the product in context—from getting it to the water through to using it there—and gave the brand content suited to social, web, email, and paid marketing.
The result
A cohesive visual story connecting the kayak’s practical design with the kind of outdoor experience it makes possible.
The approach
I built the shoot around the full product experience, pairing practical moments with a landscape-driven story on the water. The Inlet Sport’s lightweight, portable design made it a natural fit for a Moab shoot, where the setting could give the content a strong sense of place.
The deliverables
20 lifestyle photographs
2 vertical, Reel-style videos with voice-over
